Press & Research

Media

Podcast appearances and press coverage featuring Terence Milstead, Founder and Principal of Second Mind, plus original research on why most AI investments stall and what closes the gap.

Podcast Appearances

AI: Hype or Help? · with Pete Cooper

AI in Practice: A Conversation with Pete Cooper

Terence Milstead joins Pete Cooper (founder and CEO of Skillion AI Labs, an AI venture studio that has been building practical AI for businesses since 2016, and host of the AI: Hype or Help? podcast) to discuss working effectively with AI, including the relevance of management skills and lessons from the yearlong OpenAI study, where he led the user experience research team as Head of User Experience Research at Pennsylvania’s digital services agency, CODE PA.

Full episode, about 57 minutes, hosted on YouTube. The video loads only when you press play.

Watch the full episode on YouTube → Watch the short clip on LinkedIn →

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Wellness Marketing 101 · Ep. 32

Strategic Business Communication and AI for Business

On Wellness Marketing 101, marketing professor Boryana Dimitrova, founder of Black Sea Advanced Marketing Solutions, shares practical marketing strategies for health and wellness entrepreneurs. In this episode, Terence Milstead, Founder and Principal of Second Mind, joins her to discuss strategic business communication: outreach and networking requests that get responses, using AI tools such as custom GPTs to strengthen a team’s creative voice without giving up critical thinking, and good habits for prompting and collaborating with AI.

Listen on Spotify →

Articles & Publications

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Digital Government Hub · June 9, 2025

A Sandbox for GenAI in the Commonwealth of Pennsylvania: A Digital Service Network Spotlight

A spotlight on Pennsylvania's year-long generative AI pilot program across 14 state agencies, a study for which Terence Milstead, Founder and Principal of Second Mind, led the user experience research team in his former role as Head of UXR at CODE PA. The research identified key adoption barriers and behavioral patterns that shaped the program's findings, which were later co-presented at the 2024 Code for America Summit.

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White Papers

Research & Publications

White papers on why many AI investments stall. When teams use AI without changing how the work is done, the gap shows up as uneven quality, more rework, and less distinctive thinking.

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Second Mind Solutions · 2026

Stop Asking AI for Answers. Ask It for Maps.

Most teams ask AI for answers. The best teams ask AI for maps. This paper draws on the author's training as an urban planner, Swiss astro-physicist Fritz Zwicky's morphological method, and original research from a 12-month enterprise AI pilot at the Commonwealth of Pennsylvania to argue that the best use of large language models is as an instrument of cartography rather than an oracle: the systematic mapping of what is known before deciding what is worth building next.

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Second Mind Solutions · 2026

The 94% Problem: Why Most AI Investments Aren't Generating Returns

McKinsey reports that 78% of organizations are using AI, yet only 6% qualify as high performers. This paper diagnoses the 94% gap as a value-creation problem, not an adoption problem, and introduces the Adoption Gap Framework: three distinct gaps (Incentive, Competence, and Culture) that explain why most AI investments stall before producing ROI. Grounded in a 12-month ChatGPT Enterprise study across 14 Pennsylvania state agencies and patterns observed across private-sector engagements.

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